You Can't Go Wrong with the GFS Honest Pricing Policy
We all know there are sales people who play games with the numbers they advertise for products or services. Often, with used cars, prices are inflated so that sellers potentially receive a higher price for a trade-in.
The Geneva Foreign and Sports OfficeFor example, a dealer has a car with an actual worth of $8000. However, the displayed price is $10,000. When negotiations or trying to trade-in start, there is already $2000 in the equation that is more than the dealer needs; so the offer for the trade-in is actually bringing in $2000 less than the owner is told.
If the worth of the trade-in was $1000 and the dealer told him he would get $3000 for it, he would only be getting the $1000 the car was actually worth. Additionally, if the dealer valued the trade-in at $2000, he is really giving nothing for the vehicle since it was overpriced to start with.
Unfortunately, price inflating isn't the only problem. There are dealers who price cars at lower than they are worth. The hope is, low prices will lure customers to the showroom. Once they get you in the showroom, they will attempt to make profit by selling you products like in-house financing with a higher APR than you qualify for, extended service contracts with poor coverage and high deductibles, detailing features, or insurance products.
The key, is to know that a quality car should come with many of these features. It isn't always easy to see through the advertised price, but if you ask the right questions, you can tell value from hyperbole.
At Geneva Foreign, we pride ourselves in honest pricing.
Honest pricing, like it sounds, means that vehicles are priced at what they are really worth. We are not a big dealership, we are a family business and we value our customers as family members.
Being honest in business means we don't try to convince our customers they are getting a "great deal", we simply aim to give the best deal available.
We use Kelly Blue Book and other reputable value guides to ensure that the deal is good for you and good for us. Honest pricing is our method behind building lasting relationships.
We have done all the service work we believe the cars are entitled to guarantee quality. The price is what we must have to make a reasonable profit with all the benefits we have built in.
We take the time to discuss particulars with our customers.
Our prices are honest prices.
Want to have an idea what your trade is worth?
Go to www.kbb.com (Kelly Blue Book web-site) and follow the steps to evaluate your car.
It is a good tool that we use as a starting point with trade-ins of all brands. | 
One of our top priorities is customer satisfaction. You can count on superior service from the moment you approach us and throughout your entire ownership experience. Remember every car we buy is hand picked by the owner and then goes through your Inspection Process. 
