The History of Geneva Foreign & Sports

Dan FitzGerald - Geneva Foreign & Sports - Used Car DealershipAbout 30 years ago, Dan FitzGerald pursued his desire for a higher standard of automotive service. It is a story of hobby turned business; of a young man with a passion for vintage cars. Thus Geneva Foreign & Sports was born in 1972 with the motto, “Anything and Everything European”. Other family members also came onboard pooling their individual talents enabling Geneva Foreign & Sports to earn its reputation for the highest quality in service, integrity, professionalism, and a very extensive satisfied customer base.


Geneva Foreign & SportsGeneva Foreign & Sports grew as the motoring public of Upstate New York developed an appetite for safe, high quality cars. In addition, it has met its customer’s needs by extending their facility for the servicing and repairs of all makes and models. As a result, Geneva Foreign & Sports has grown into the one of the larger independent Volvo and Saab service and sales centers in Upstate New York, using the latest most sophisticated equipment in the industry.


As its reputation and business grew, Geneva Foreign & Sports built a new Sales Center in 1999. Geneva Foreign & Sports felt that it had to meet the high qualifications of the brands of vehicles that it sold and built a location of the highest quality. Dan’s youngest son Jay and Ryan ran this sales location.


In less than a year, and along with some of the most respected professionals in automobile business, the Geneva Foreign & Sports Hi-Tech Service Department was born. Many shops have tried to imitate our quality and what we have to offer but without success. With the addition of numerous Factory Diagnostic Computers and Tooling we are able to duplicate or surpass the level of quality only found at dealerships.


The new service department was only the beginning; Geneva Foreign & Sports has established relationships with many financial institutions, partly based on their own high standard of excellence, which has allowed us to help customers secure financing that was once only available from a dealership. Geneva Foreign & Sports will continue to feature more innovations in sales and service to help our customers.


In 2007 Geneva Foreign & Sports left its old location on routes 5&20 in Geneva and moved to its current location on Lyons Road. They

Jay FitzGerald - Geneva Foreign & Sports - Used Car DealershipJay is the youngest of the 3 FitzGerald Boys and runs the Sales Department at Geneva Foreign & Sports. Jay is married to his Wife Lisa who is a Pediatric Nurse Practitioner in Geneva and they have a son named Connor and daughter names Eleanor. While Lisa was attending Hobart and William Smith Colleges, she bought her first Saab from Jay. The rest is history as they say. On his off time, he can be found at Watkins Glen racing or on the Lake with his Family.

Dan Jr.
Dan FitzGerald J. - Geneva Foreign & Sports - Used Car DealershipIn October 2002, Dan Jr. had ambitions beyond the normal business goals. His passion for Fine European Cars … fast European cars, beyond normal aspirations. As a graduate of University of Rochester School of Engineering specializing in Optical Engineering, Dan Jr. began to work on his passion. Dan Jr. has always been passionate about cars and spend 3 ½ years restoring a 1965 Jaguar XKE Roadster (link to webpage). He is an avid snow and water skier. He spends most of his off time at Bristol Mountain. He also enjoys traveling and has recently visited South Africa, Tokyo, India, Spain, France, Italy and many more. In his spare time he writes technical articles on automotive pattern failures and repair solutions. He also enjoys a nice cigar once in a while.

At Geneva Foreign & Sports, we are a family-owned used car dealership with a tight-knit group of individuals on staff. Whether you’re in need of used car financing, car repair, or looking for your next perfect vehicle to drive away in, our experts are here to help. Our Service Center offers new specials regularly and our exclusive inventory changes frequently, so there’s always something new to check out.

We pride ourselves in bringing quality pre-owned cars from all over the world to the Geneva, NY area. As a premium used car dealership, our hand picked inventory is always changing and new makes and models are available regularly. From Porsche and Bentley, to Audi and BMW, our selection of vehicles offers an array of sporty luxury, to classic elegance.


Located in Geneva, NY, we are proud to serve the Rochester, NY and surrounding areas. Feel free to contact us with any questions you may have, or schedule an appointment with us online. We look forward to serving you in any way we can.